A new LEGO store is opening at Crossgates Mall in Guilderland this November.
The store will feature a "kid-chic design," innovative displays and consumer-friendly play areas for families of all areas, according to a press release.
LEGO stores feature an assortment of product covering nearly every square inch of space and each store features three key design components. The “Pick & Build Wall”, by far the most popular store feature, offers the option to hand pick and purchase specific LEGO bricks and elements in a variety of colors and shapes in bulk. The “Living Room” is an interactive play area prominently positioned in the center of the store, giving consumers a chance to get “hands-on, minds-on” with LEGO products. Finally, a “Brand Ribbon” runs the circumference of the store, featuring LEGO® model displays, company history and fun facts to entertain guests.
There are 93 LEGO Stores in North America, including flagship locations in Chicago, Illinois and New York City as well as at the Mall of America in Bloomington, Minnesota, and at Disney Springs in the Orlando area and Downtown Disney in Anaheim, California.
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