It's been a few days since the unbelievable "accidental" news story from that infamous San Francisco TV station.
You've probably at least heard about it, if not seen it. Still funny viewing, click here then come back.
Let's just say the retraction was WAY lame.
The TV station claimed it came directly from the National Transportation Safety Board, who have taken action on the matter. (click here) then come back
But I find this interesting; only the TV station is being sued by the airline. (click here) then come back
As a member of the media, I am shocked that something like this would make it to live air.
There's so many steps that are taken before something does go on the air (breaking news excluded);
SOMEONE had to actually get the information from the NTSB.
SOMEONE, after getting the information, had to read it.
SOMEONE, after reading it, had to input the information into their system for a graphic.
SOMEONE, who was either Producer or Director of the newscast had to verify everything was ready for air.
SOMEONE (in this case, the anchor), should have realized from the FIRST name there was a terrible mistake, stopped reading it, and given a cue that there was a mistake and they were moving on.
And while the NTSB is not getting sued by the airline, SOMEONE there had to tell the intern to send the information to the TV station.
At the very least, SOMEONE should verify what the intern was sending.
So why no lawsuit for the NTSB and just the TV station?
Maybe one could argue politics played a factor in that decision?
One final note; in all my years in broadcasting, I know of (and have made) many "errors" that left eggs on faces, but NOTHING like this.
Just feel so bad for those who lost their lives in the crash.
From now on, this horrible joke will stain the loss.