ABERCROMBIE & FITCH: #FitchTheHomeless Campaign Draws Some Heat
A viral video that aims to combat the exclusionary practices of Abercrombie & Fitch is itself drawing some heat.
In the clip, Los Angeles writer Greg Karber details the clothing chain's snobby business practices and attempts a "brand readjustment" by buying used Abercrombie duds at the Goodwill and then handing them out to the homeless. He also encourages viewers to take the A&F clothes they've "mistakenly purchased" and donate them to a homeless shelter.
"Together," he says, "we can make Abercrombie and Fitch the world's No. 1 brand of homeless apparel."
However, Los Angeles Times columnist Robin Abcarian takes Karber to task for coming "close to mocking a group of people who have no dog in the fight," adding, "The unspoken 'joke' in the video is that the homeless are irredeemably uncool."